Featured Pet
In this issue of the Liquid Compass Navigator, we feature our tail waggin’ friend and distinguished lady Lab, Sydney.
Name: Sydney
Time in Service: 9 years, 6 months, 1 day
Hometown: Somewhere in Montana
Breed: Chocolate Lab
Favorite Activity: Having my belly rubbed
Favorite Toy: Anything with “ball” in the name
What do you enjoy most about your position?
Being the oldest team member (in dog years) at Liquid Compass, I consider myself the Queen of this fair land. What can I say, royalty has its privileges…I get all the dog treats I want!Sales Tip #3 – Target By Device!
Bring added value to your advertiser by targeting a specific location or device for their ad to be heard. Pizza Hut only wants their advertisement heard in the south suburbs, and different ads for their new specialty pizza heard on desktop media players and mobile devices? Yes, you can do that!!
Sales Tip #2 – Take Over Your Player!
In the last issue of the Navigator, we highlighted another unique feature of the AdsWizz ad insertion platform and Liquid Compass’s newest desktop media player – LC PRO 2.0 – which will give you the ability to sell player take–overs. We’re thrilled to announce that this feature will be live and activated for all stations that have upgraded to LC PRO 2.0 “Plus” with AdsWizz ad insertion platform before the end of the 1st quarter! Your local Ford dealership wants to take over the skin of your player during your morning drive, and a local restaurant wants to tout St. Paddy’s Day specials at lunchtime? Done … go out and sell this package!
Sales Tip #1 – “Hyper-Target” Your Ads!
You may have heard buzz around the term “targeting” with regards to targeting a specific location for your ads to be seen or heard when trafficking your video pre-roll and / or in-stream ads. But did you know that one of the unique features of AdsWizz gives you the ability to take targeting to a whole new level by enabling you to define how you want to target your ads? For example, you can target your video pre-roll, in-stream audio and player take-over by market, zip code, desktop or mobile players, type of Internet browser, computer operating system and much, much more!
